The Myth of the Unbiased Search Engine

People don’t seem to realize this… but it has been proven in studies and it isn’t a conspiracy theory.

Search engine results are not uniform and strictly based on what people are searching for. As Swedish author and journalist Andreas Ekström reminds us: “Behind every algorithm is a set of personal beliefs that no code can ever completely eradicate.” This is going to become much more important in the future, as major tech companies have put themselves into a position of not only controlling the flow of information on certain topics, but they are crowning themselves “arbiters of truth” and straight up, openly censoring now.