Is Nothing Real or Authentic Anymore? “My Memories From the Fake News Business”



Editor’s Comment: Even in the incredible age of live-streaming and millions of sources of digital reports that bypass the mainstream media, there is still no substitute for personal experience. Jon Rappoport is my senior by several years, and by several revolutions in the cycle of mainstream thought, which means, essentially, millions of miles traveled; nonetheless, his experiences remind me of my own, and the quality of tough lessons learned, the effect of hypocrisy is shattering things and institutions that once made sense.

At times it occurs to me that what is worst about the media, megacorporations and Fortune 100 companies whose box stores make of the contents of our lives in so many ways, and whose ideas and products infiltrate and replace real things in our lives, and put in their place false, ersatz novelties and stand-ins with toxic by-products and cancerous side-effects – what is worst about this, before the rest of it – is the thoughtless exercise, and yet conscious choice, that we all made to accept ready-made and pre-packaged ideas about what to do; about what we should do; about what the appropriate tool or thing is that we need for the thing.

Before we’ve even learned to develop our own intuition, innate abilities, and acquire skill, knowledge – and especially perspective, we have learned to accept someone else’s short-cut version of it. We learn to recognize, interact with or obey the dictates of countless devices and positions of authority that merely match-up preordained concepts of what should be.

The vast majority of the population have shut down their own creative centers, and agreed to rubber stamp reality. This is true solidly, and throughout, and even in institutions which should do some good, like church or government, and in counter-culture institutions which should be exposing the evils but eventually take part in them, like punk bands, third parties and alternative media outlets.

As for my own memories of the fake news business… you’ll have to use your own imagination.


My memories from the fake news business

by Jon Rappoport, No More Fake News

“The true job of a reporter is using facts to overturn reality. Things are already upside down, and his job is to show that. In his work, he has to be relentless. This inevitably leads him to publishing his own words, on his own, because entrenched press outlets are in the business of propping up the very reality he aims to expose. He can’t go to them for publication. Once he learns that, he’s launched, and his life is never the same. It improves exponentially.” (The Underground, Jon Rappoport)

There was the time a newspaper publisher inserted his own paragraph at the top of my story, under my name, as if I wrote it. He didn’t tell me. I found out later when the paper came out. I called him up. He was clueless. To him, his intrusion meant nothing. It was my story, but it was his newspaper. I learned something. If you want your own words, and only your words, to stand, publish them yourself.

There was the time I wrote a story about a dubious drug/supplement people were selling under the counter at health food stores. I took the supplement for a week and folded my experiences into the article, which was mainly about the unfounded “scientific background” in the package insert. The editor couldn’t fathom how a story could contain “two separate threads.” He axed half my story. I learned something. If you want your own words to stand, publish them yourself.

There was the time I wrote a piece about widespread fraud in psychiatric diagnosis. The editor claimed I had employed “too much logic” and not enough “expert opinion.” He said “original research” was “out.” To no avail, I pointed out that logic was in the public domain, and therefore my “original research” could be checked. I learned something. If you want your own words to stand, publish them yourself.

An editor once told me an article I’d written criticizing a senator wouldn’t be published. My harsh criticism was valid, he said, but readers might infer that the newspaper was turning against the senator’s political party. I learned something. If you want your own words to stand, publish them yourself.

Once my career as a reporter was launched, magazine editors began contacting me with all sorts of proposed assignments. The subjects of the stories were boring, to say the least. I soon realized the editors were using those stories to fill out their no-context version of reality. I learned something. If you don’t want your words to be published, don’t submit them.

A newspaper editor once told me (paraphrasing from memory): “This story you wrote…part of the reason we don’t want to publish it is we don’t want to give it the contagion factor. If we publish it, other news outlets will pick up on it. We’re in an echo chamber. We ricochet stories back and forth. We all use the same experts to bolster our stories. So we take your controversial story and publish it, and then when the roar gets loud enough in the echo chamber, people are going to object. And we’ll be the ones they blame because we started it.”

I said to an editor, a year or so after 9/11: If I could give you ironclad evidence, from many reputable sources, proving that the planes crashing into the Towers couldn’t have caused them to fall, would you print the story? He said: The official story is already in place. There’s no way anyone could dislodge it now. I said: So it doesn’t matter what the truth is. He said: It matters, maybe 30 years in the future, but probably not.

A publisher once told me: We have our own definition of “controversial.” We decide what that is. It’s not your definition. It’s okay to write about impeaching a president, but if you find out there are people behind the scenes who are managing the presidency, people who aren’t in government, we wouldn’t touch that. If we did, that would break the mold. Everything would be up for grabs. People would realize most of what we publish is a tempest in a teapot, because there are more powerful forces at work.

An editor told me: After a big environmental catastrophe, we cover the story for a little while and then we let it go. We don’t want to look like we’re attacking the polluters too hard. So we don’t track what’s happening every day or every week. We let it go, and then after a few months or a year, we write a follow-up piece. We’re not crusaders. We don’t want to look like we’re out to get somebody. That would injure our reputation. We’re not muckrakers. We might favor a point of view, but we don’t lean on it too hard.

These and other similar encounters convinced me, 25 years ago, to step away from the news business. “Somebody else” is always running things. Their quirks and agendas are corrosive. They’ve gained their positions through compromise. They know that and accept it. And then they set about forgetting it.

Now, in the “information age,” these mainstream professionals are howling about fake news; they’re burying, even deeper, their knowledge that they are the prime fakers.

“I fake it, I bury my fakery deeper and deeper, and then I scream at other people for faking it.”

These are the actions of a temperamental child. And indeed, these people are angry little children in adult bodies. Luckily, they’ve found a business that honors that grotesque configuration. They’ve found a home.

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails at or OutsideTheRealityMachine.